This is where the real power shows through. With automation rules, you’ll be able to segment contacts in your CRM in real-time based on the actions that they take. For example, if a registrant does not attend, you can apply a tag. If an attendee stays until the 30-minute mark, you can apply another tag. If a registrant joins the webinar, you can have it automatically send the recording to their email.
These powerful rules allow you to segment your audience into buckets based on their interaction, so you can follow up with the right message at the right time.
Watch it in action