GoToWebinar vs. Zoom Webinar

vs.

Capterra Rating
No Downloads
Mobile Friendly
Webcams & Screen Sharing
Upload Presentation
Share Videos
Registration 
Page Templates
Custom Form Fields
Custom Branding Across Everything
Automatic Reminders
Automatic Replay & Follow-up
Custom Codes & Pixel Integration
Detailed Analytics
No Latency
Easy to Use
24/7 Support
Add Team / Users
Private & Public Chat
Advanced CRM Integrations
5/5
Web-based
4.5/5
App Required
4.5/5
App Required
4.5/5
App Required
4.5/5
App Required
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GoToWebinar vs. Zoom - What's the Difference?

GoToWebinar is one of the major webinar softwares in the space in terms of market share. Originally founded in 2006, it still maintains a lot of the same design elements that were used over 10 years ago.

GoToWebinar provides a webcast version of their software, but the majority of events are run with the standard downloaded version.

Zoom was founded in 2011, and they've had incredible growth since launching. Zoom is mainly known as a meetings platform, not a webinar platform. It's reliable, stable, and has great stream quality, and these features work really well for meetings. However, as a webinar platform, it's lacking quite a few marketing features, deep integrations, and it also requires a download for all attendees.

GoToWebinar

Pros:
Trusted in the marketplace
Reliable, real-time streaming
Marketing features & integrations
Cons:
Download required on mobile and sometimes desktop
Restrictive registration page with minimal design flexibility
Outdated interface and not intuitive for attendees
No options for public chat
Email notifications can't be fully customized or branded
Not possible to add custom codes or pixels into the webinar room

Zoom Webinar

Pros:
Reliable audio & video streaming
Simple user interface
Well known in certain industries
Cons:
Download required on all devices
Not built for marketing webinars
Restrictive registration page with minimal design flexibility
Outdated interface and no options for custom branding in the room
Limited chat & engagement options (Polls, CTA's, etc)
Email notifications can't be fully customized
Not possible to add custom codes or pixels into the webinar room
No automated events

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