Top GoToWebinar Alternatives 2024: Boost Your Webinar Engagement

By now, most B2B marketers know that webinars are gold for lead gen and conversions. 

Done right, online events let you communicate and connect with your audience like never before. The data is clear: in one research study, 89% of marketers said webinars way outperformed other channels in creating qualified leads, and over three quarters reported that webinars decreased their cost per lead.* 

For low-lift, high-return webinars, you’ll need the right tool to support you. The best solutions make it easy for you to drive attendance, engagement, and participation so you can showcase your thought leadership, products, and services in the best light. You’ll also need actionable analytics so you understand exactly who is engaging and how they’re engaging. 

GotoWebinar is one popular option that lets you easily set up your webinar, customize your event registrations, and integrate with other tools. But some users find the UX clunky and outdated, and it’s not a fully browser-based solution, meaning to get full functionality, hosts and attendees need to download an app which adds friction.**  

That’s why we’ve compiled this list of seven modern, effective GotoWebinar alternatives for future-focused marketers.

It’s probably no surprise that we think Demio is the best choice for most companies looking to turbocharge ROI, effortlessly nurture leads, and build customer relationships. But the right tool for you will depend on your unique organizational goals and resources. Let’s look at 7 top options that can get you results, whatever your needs.

*Statista

** All information is sourced from G2 and Capterra as well as software product pages.‍

7 top alternatives to GotoWebinar for impactful online events 

1. Demio: The Best WebinarJam Alternative for Engagement and Analytics

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Demio is an intuitive online events platform for hosting automated, on-demand, and live webinars that wow attendees and get marketers real results.

By boosting audience attendance, engagement, and follow-up Demio drives marketing ROI across different use cases, from evergreen training webinars and sales presentations to high-touch live product launches.

Demio is designed to supercharge the webinar experience from registration right through to post-event follow-up. You’ll easily be able to set up customized branding, attendance reminders and notifications, real-time conversations, polling and interaction features, automations, and more. 

In parallel, the tool collects rich marketing analytics so you can gain powerful insights from your events. With data on your side, you’ll be able to achieve your engagement, lead gen, and revenue goals — and improve your future webinars.    

🛠️ Key features 

• Participation tools — Interactive polls, surveys, Q&As, tagging features, and more
• Downloadable resources — Upload presentations, videos, and documents. For on-demand, automated events, you can even set up timed handouts
• Intuitive interface — Simple, streamlined design easy for both hosts and attendees to navigate
• Insights reports and segmentation — Powerful engagement data on who interacts with your content, downloads, and conversations so you can identify leads to prioritize. 
• Focus time analytics — Understand exactly how long people are paying attention for and see when they’re dropping off or losing focus.
• People reports — Track registrations, attendance rates, conversions, and other webinar KPIs
• Wide-ranging integrations — Connect tools like Hubspot or another CRM to build webinar analytics into your workflow
• Evergreen webinars — Repurpose events and use Demio AI to chat with on-demand attendees 24/7 for strong video engagement

• Events Showcase — Easily embed a branded showcase of your webinars on your website or share your collection online
• Spotlight audience members — Bring attendees to the stage so they can be part of the content
• Customized branding — Run tailored webinars by adding your logo to your landing page, registration page, email reminders, and event room
• Personalized interfaces and backgrounds — Look professional and creative, no matter where you're broadcasting from
• Guest speakers & moderators — Add guests to manage the chat and Q&A or share their expertise
• Ease of use — Clear-cut, no-download tool that’s easy to use 
• 24/7 customer support — Quick, effective responses to your issues or questions to keep everything running smoothly
• Strong security and data protection — Exclusively uses encrypted data communication channels, secure Unique Join Links, and protected storage 
• Boost add-on — Makes it easy for your registrants to drive further signups with social sharing and incentives

Demio is your all-in-one webinar solution to boost registrations, engagement, lead generation, and end-to-end ROI. 

💰 Pricing

Demio offers a 14-day trial and flexible pricing plans suitable for diverse needs.

Per-month pricing for our annual plan looks like this: 

Starter: From $42/month, up to 50 attendees

Growth: From $75—$567/month, 150-3,000 attendees 

Premium: From $184–$734/month per host, 150-3,000 attendees and white-glove support, key integrations, and value-adds

🤔 Demio vs GotoWebinar

GoToWebinar has a solid reputation as one of the first online events tools on the market. It’s popular with big organizations looking to share traditional webinars, presentations, or pre-recorded videos with a large audience.

However, some users say they find the platform outdated compared to modern, future-first offerings tailored to marketer’s evolving needs. Some hosts and attendees reported struggling with a confusing user experience. You’ll also need to pay extra for add-ons like virtual backgrounds, which are all built in with Demio. 

Demio is a customizable, browser-based tool, while GoToWebinar requires downloading software to get the full functionality for both presenters and audience members. Demio also has a wide range of interaction features and advanced tracking and targeting reports. 

All in all, we believe most marketing teams looking for flexibility, engagement and data-driven insights are better served with Demio’s innovative platform fitting today's remote climate. 

📢 Hear what real customers say

Check out what Demio customer Stephen said in a G2 user review: 

“Unbelievably awesome webinar software! I have been using it for over three years and it has continually delivered an excellent experience every time.”

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Here’s what Stephen loved most:

• “Extremely tidy user interface for both presenters and attendees”
• “Very quick to set up and manage my events”
• “Excellent user experience for attendees on the mobile device”
• “Ability to engage in one-on-one chat with attendees”, “excellent Q&A feature, “great Featured Actions”
• “Best in class for customer support” 
• “Price is very good compared to alternatives”

EverWebinar

EverWebinar is an automated platform that delivers high-quality evergreen virtual events across devices and provides flexible scheduling for recurring webinars. It offers live interaction and engagement features and a long list of integrations with other marketing tools such as Google Ads and Facebook Pixel. 

It’s designed only for evergreen webinars, though, so may not be the best choice if you want the flexibility to run many different types of virtual events, including real-time, live content.

🛠️ Key Features 

• Automated and scheduled webinars 
• Interactive, simulated chat 
• Active offer displays 
• Statistics and event analytics 
• Integrations with a range of other tools 
• Turn live webinars evergreen (note: to do this, you need to integrate EverWebinar with WebinarJam, which means using two separate products) 

💰 Pricing

Yearly: $499

Biennial (billed every 2 years): $874

GetResponse Webinars

GetResponse Webinars is an integrated online events feature within the broader GetResponse email marketing platform. This tool aims to help marketers use webinars to streamline lead generation and enhance engagement across their pipeline.

It’s a good GoToWebinar alternative for marketers who are focused on email communications, with lots of inbuilt features like reminder emails and automated messages. However, it’s not really a dedicated webinar platform — its online event tools are an add-on to its primary marketing functionalities, so you won’t get the full suite of advanced engagement features and highly detailed analytics a tool like Demio offers. Some real users say it’s difficult to set up and navigate and we found customer review data that indicated an issue with leads signing up for webinars but never receiving the links to join, impacting attendance rates. It’s also one of the more expensive options. 

🛠️ Key Features 

Here are some of the main features users get: 

• Built-in email marketing
• Free and paid webinars
• Webinar recordings (up to 20 hours of storage) 
• Integrations with platforms like Shopify, Kajabi, and Thinkific
• Some interactive features like polls 
• Overview of average attendance time, devices used, and attendee location

💰 Pricing

Standard pricing for GetResponse is: 

• Marketing Automation Plan: $59/month
• ECommerce Marketing Plan: $119/month
• GetResponse MAX Enterprise Plan: contact for custom pricing

WebinarNinja

WebinarNinja pitches itself as software built for teaching rather than meetings. It primarily targets teachers, coaches, and other educators.

Some pro points are WebinarNinja’s flexibility with live, pre-recorded, and hybrid webinars, along with live courses and on-demand video options. Its platform supports customizable landing pages, email reminders, and interactive chats to facilitate audience engagement. The tool aims to simplify online events for a range of users, from individual freelancers up to large organizations needing webinars for educational or business goals. However, some users on G2 have expressed dissatisfaction with customer support.

🛠️ Key Features 

WebinarNinja includes the following features: 

• Built-in landing pages and email
• Audience presenters
• Paid webinars
• Live chat 

💰 Pricing

WebinarNinja offers the following pricing plans tied to attendee limits (we’re listing the entry pricepoint with the lowest number of attendees, but Pro and Business scale up to 1000 attendees): 

• Basic: $29/month up to 50 attendees, 1 guest presenter, webinars up to 2 hours, limited features
• Pro: $99/month up to 100 attendees, 4 guest presenters, webinars up to 4 hours, adds features like automation and 1:1 onboarding
• Business: $199/month up to 100 attendees, 10 guest presenters, webinars up to 8 hours, full feature set including series and hybrid webinars

ClickMeeting

ClickMeeting is a video conferencing and webinar solution designed to cater to a broad spectrum of users including businesses, educators, and content creators.

They provide tools for online meetings and support a variety of webinar formats including live, automated, and on-demand presentations. Marketers can customize their event landing pages and webinar broadcasting room with their company’s branding and turn their live events into evergreen content. But according to real user reviews from Capterra, some customers are frustrated with the lack of inbuilt features for audience behavior tracking and the inability to save customized webinar templates. Some users also reported technical issues with mics and cameras and poor customer support.

🛠️ Key Features 

• Easy webinar recording
• Screen sharing features
• Personalized webinar registration pages 
• Automated and on-demand webinars 
• Standard and survey features
• Live event waiting room
• Integrations with Meta Pixel and Google Analytics

💰 Pricing

Here’s what ClickMeeting’s standard pricing looks like: 

• Live Plan: $32/month for 10 attendees and 1 host (more can be added for an extra fee) — rises to $335/month for 1000 attendees, 1 host, and 3 presenters
• Automated Plan: $48/month for 10 attendees and 1 host, rises to $385/month for 1000 attendees, 1 host, and 3 presenters
• Custom pricing is also available 

📥 Grab your free guide now! 

Download Banzai’s complete buying guide and simplify your journey to find the perfect webinar platform with all the key information on costs, support, training, metrics, and real-world use cases.

Zoom Webinars

Zoom Webinars is Zoom's dedicated webinar platform, built on top of their standard web conferencing infrastructure. It aims to make it easy to broadcast events to large audiences. 

The tool targets a range of use cases from training workforces to showcasing products and building customer relationships. 

It’s a good option for large-scale, enterprise events — in fact, Zoom Webinars is only available for 500+ attendees — though Zoom Sessions and Zoom Events have options for fewer attendees. However, Zoom Webinars alone won’t give you a custom landing page or the full interactive analytics dashboard more expensive options you get with Zoom Sessions and Zoom events. 

Real user reviews from G2  also include comments about unsatisfactory customer support, problems with integrations, and a less-than-intuitive UX.

🛠️ Key Features 

Zoom Webinars includes features like: 

• Interactive features like in-session Q&A 
• Branded webinar sessions
• Customizable email reminders
• Practice session capabilities
• Meeting recordings and cloud storage for easy saving
• Basic performance and audience engagement data

💰 Pricing

Here’s the standard Zoom Webinars, Zoom Sessions, and Zoom Events pricing. There are also per-attendee pricing options available.

Note that to sign up for Zoom’s webinar and event tools, you’ll need a paid subscription to Zoom One, $159.90/year/license.

• Zoom Webinars: $79/month for 500 attendees rising to $6,490/month for 10,000 seats.
• Zoom Sessions: $99/month for 100 attendees rising to $19,990/year for 3000 attendees.
• Zoom Events: $149/month for 100 attendees rising to $26,490/year for 3000 attendees.

Zoom offers custom pricing options for higher attendee numbers. 

EasyWebinar

EasyWebinar simplifies the process of running live and automated webinars that engage audiences, for both businesses and individuals. 

It’s designed to support sales presentations, training sessions, customer onboarding, and beyond — and to maximize the benefits companies get from their virtual events.

🛠️ Key Features 

Some of the features you’ll find in EasyWebinar include:

• High-quality streaming
• Real-time chat
• Easy screen sharing
• Make attendees presenters
• EasyCast for multi-platform streaming on social media
• Analytics and reporting
• Integrations with Mailchimp, Get Response, Stripe, and more. 
• At the highest Enterprise pricing tier, you can have up to 500,000 live attendees.

💰 Pricing

There’s a limited free plan available for small, short webinars (under 30 minutes per session, less than 10 live attendees, and a max of one live webinar each month). 

Other than that: 

• Standard Plan: From $80/month per host, billed monthly
• Pro Plan: From $197/month per host, billed monthly
• Custom quotes are available for enterprise plans

Finding the right virtual events solution for your company 

With so many webinar and video marketing platforms promising different things, how do you find the virtual events solution that’s right for your company? 

Take some time to reflect before jumping in or making a change. 

To decide what’s most important to you in a webinar tool, consider: 

• What's your top priority for your events? Driving raw lead volume through mass promotion? Or hyper-targeted small group sessions to nurture VIP prospects? Understanding your core objective will help narrow down your feature checklist.‍
• What integrations do you need? If you're running webinars through your CRM workflows, guaranteed seamless Salesforce or HubSpot integrations will rank higher than gamification add-ons, for example. ‍

• How large is your marketing team? A complex solution with steep learning curves can be a time sink, especially for smaller companies. Ideally, you want a tool with advanced features and analytics that’s streamlined and easy to use.‍

• Do you need your tool to scale? Reflect on your attendee and host needs, and whether you want a solution that can adapt to sudden changes in demand or requirements? ‍

• What’s your budget? Also think about what support you need with onboarding and ongoing troubleshooting?‍
• What’s lacking in your current program? Poor marketing analytics? No functionality for pre-recorded webinars? Substandard live streaming video quality? Limited customizations and integrations? 

In 2024, we think these are the must-have webinar features for marketers focused on maximizing their webinar ROI: 

✅ Dynamic content delivery and interactive elements like polls, Q&As, and tagging features to boost engagement

Banzai's Webinar Statistics Report 2024 found that polling features and call-to-actions significantly increase audience focus. What’s more, understanding which actions your attendees take helps you identify their intent! 

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✅ Multimedia features for screen sharing, showing videos, and sharing PPTs, documents, and resources

✅ A wide range of integrations with CRMs like Hubspot 

✅ Robust analytics on registrations, attendance, engagement metrics, and ROI reporting

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✅ Capacity to build automated, evergreen webinars to repurpose content, with AI engagement tools

✅ Easily customizable branding across webinar landing pages and registration pages and email notifications 

✅ An easy-to-use tool that makes the process smooth and simple 

✅ Flexible pricing plans that let you scale up or down 

Engaging and Converting Webinar Audiences with Demio

We think that for most marketing teams, Demio is the best alternative to GoToWebinar. 

Of course, before deciding on a new service, you’ll need to explore all the options and clearly understand which tool will help you with overcoming webinar challenges: driving signups, boosting engagement, tracking participation, generating leads, branding, and more.

While GoToWebinar is a good solution for some companies, especially those starting out in the world of webinars, it has limitations. For truly effective engagement tools and deep-dive analytics that drive marketing results, we think Demio is the best choice for most marketers. 

Switching to Demio means gaining access to powerful features for creating compelling on-demand, evergreen, and live webinars. With the click of a button, you’ll be able to add interactive polls, Q&A sessions, multimedia presentations, and additional resources, all designed to enrich your webinars. Our detailed analytics provide clear insights into how participants engage with your content, so you can tailor your content to their preferences and effectively nurture leads through your sales funnel.

An easy interface also means smooth sailing for hosts and attendees across devices. Plus, our dedicated customer support team is ready to support you from the outset, making the transition smooth and straightforward. We work hard to assist you with converting contacts and other vital information so you can cache your past content for future use without losing all your hard work.

Don't settle for mundane and uninspiring virtual events. Reach out to us and get ready to host customer-centric webinars that take your marketing ROI to the next level.

H2 Frequently asked questions about GotoWebinar alternatives 

What is the difference between GotoMeeting and GotoWebinar?

The difference between GoToMeeting and GoToWebinar lies in their intended use and the scale of their features. GoToMeeting is primarily designed for smaller, more interactive meetings where all participants can share their screen, turn on their webcam, and speak freely, making it ideal for team meetings, sales discussions, and client consultations. On the other hand, GoToWebinar is tailored for larger audiences and is focused on one-to-many communication, such as presentations, lectures, and seminars, where the host controls the presentation and interaction tools like polls, Q&As, and surveys are used to engage the audience. While GoToMeeting facilitates collaboration among a few, GoToWebinar enables a presenter or a panel to address and interact with hundreds to thousands of

Which GoToWebinar alternative is best for beginners?

For beginners seeking an intuitive and straightforward GoToWebinar alternative, Demio is a top choice. Demio’s platform is designed with simplicity in mind, so users with little to no experience in webinar hosting can easily navigate its interface and quickly build engaging virtual events. It offers a range of user-friendly features such as recording capabilities, automated webinars, and interactive elements like polls and Q&A sessions, as well as powerful analytics on attendance, engagement, and focus time that help you segment your audience. Additionally, Demio’s customer support is highly responsive and helpful, providing new users with the guidance they need to successfully host their webinars. Its emphasis on a seamless user experience, combined with powerful data-driven marketing tools, makes Demio an excellent starting point for those new to webinars.