Top 4 Evergreen Webinar Platforms to Maximize ROI

Create engaging, relevant webinar content involved a ton of manual work, so you need to get the maximum value out of each webianr.

Automated webinars with evergreen webinar content are one way to maximize ROI on your marketing efforts. By creating quality content that stays fresh over time, you can reach more potential leads with the same on-demand webinar – and grow your sales funnel with less effort.    

Plus, the best evergreen webinar platforms let you interact with your audience even when you’re not physically present, so it still feels like they’re getting the human touch. 

In this post, we’ll walk you through the benefits of evergreen webinars before comparing four of the best evergreen webinar software. We’ll also look at the specific features you need and break down pricing to help you find the right option.

How Evergreen Webinars Benefit You and Your Audience 

Evergreen, reusable content lets you build your brand and engage your audience at any time, without having to reinvent the wheel. This saves time, effort, and money and maximizes ROI on every webinar. 

Let’s take a look at the benefits for you and your audience in more depth. 

• Share relevant information at any time: Examples of evergreen webinars include how-to videos, tutorials, product or key features demonstrations, and case studies. Information like this stays relevant, useful, and engaging over time, making it great for evergreen webinars. 

• On-demand educational resource: Attendees can access evergreen webinars when it suits them. This means it’s more convenient and accessible and makes it more likely they’ll watch the entire recording. A helpful knowledge bank including evergreen webinars also serves to build trust and strengthen the buyer-seller relationship. 

• Enables just-in-time learning: Because viewers aren’t constrained by a single live time slot, they can learn about new products/services at the ideal time for them. 

• Grow your sales funnel and boost retention with less effort: Automated webinars let you reach your audience and drive brand loyalty without having to host repeated live events. Just create your webinar and make it available on repeat for as long as it remains relevant. Because the recording is automated, it requires little or no work from you once you’ve made it available. Plus, you can invest the time you saved creating webinars into your other marketing efforts. 

• Extend the lifetime value of your content: You can reuse the same high-quality content over a long period of time, so you get more bang for your buck. 

• Continually capture new leads: As long as your content stays fresh and relevant, it will continue attracting new viewers and generating leads for you. 

‍Actionable, data-driven insights: Analytics on webinar playback and viewer behavior lets you further optimize your content and outreach based on an in-depth understanding of audience needs and interests.

Check out this post for more on what an evergreen webinar is and how to create one. 

What To Look for in a Webinar Platform

By their nature, pre-recorded webinars aren’t as interactive as live ones, and lack private chat options. However, just because it’s not live, don’t think you can afford to neglect the attendee experience. It’s all about picking the right platform to provide a high-quality audience experience even when you’re not in the virtual room. 

When weighing up evergreen webinar solutions, ask yourself: 

• Does it offer the features you need? Creating and publishing your webinar is only part of the package. You’ll also need engagement features as well as lead capture forms, analytics, access controls, and integrations to easily share webinars on all your channels, among many others.
  
  
• Does it offer the support and training you need? Go for a platform that’s intuitive and user friendly to shorten the learning curve during onboarding. Access to live chat and emergency customer support is also vital if you’re new to webinar automation, so look for a provider who’ll always be there when you need them.
  
  
• Does it fit your audience numbers and budget? Most webinar platforms charge based on how many people attend a webinar, live or pre-recorded. So the more attendees you have, the more it’ll cost you. Take care to assess platforms based on price so you won’t go over budget if you have a lot of attendees at one time and take advantage of free trials or special offers. These let you try it out with less risk. 
  

4 Best Evergreen Webinar Platforms

Webinar strategy revolves entirely around building brand trust and customer loyalty. As such, the only goal of a webinar platform is to give an audience the content they desire when they want it and to provide an engaging webinar and an interactive user experience. The right evergreen webinar platform can be an important tool for business growth.

With this in mind, the following webinar platforms carry the promise of helping you create great automated webinars that require little effort on your part. They also allow you to turn your live webinars into evergreen content quickly and easily.

Let's take a look at four of the top on-demand webinar platforms.

1. Demio: For a Well-Rounded Attendee Experience

Demio is an all-in-one solution for live, on-demand, and evergreen webinars. It’s an easy-to-use, data-driven, engagement webinar platform that marketers can use to create, grow, and track ROI on all types of video content. Plus, it’s got all the features you need to boost webinar registrations, engagement, lead generation, and end-to-end ROI. 

With Demio, you can track the success of your on-demand webinars and pre-recorded video listings, allowing you to build an impressive and robust library of evergreen content. 

Plus, you can use Demio to easily create a streamlined registration process that gives your ICP immediate access to all your archived and upcoming webinars. So, your target audience can continually explore your content without any friction.

Key features 

• Live and evergreen webinars — Repurpose events and use Demio AI to chat with on-demand attendees 24/7
• Events Showcase — Easily create a branded showcase of your webinars to embed on your website or share online
• Customized branding — Keep your logo visible on your registration page, email reminders, and webinar room 
• Personalized interfaces and backgrounds — Look professional and creative, no matter where you're broadcasting from
• Engagement and participation tools — Interactive polls, surveys, Q&As, tagging, and more to increase attendee focus, both for on-demand and automated webinars
• Downloadable resources — Upload presentations, videos, and value-add documents, as well as timed handouts for on-demand, automated events
• Insights reports and segmentation — Powerful engagement data showing who interacts with your content, downloads, and chats, so you know which leads to prioritize 
• Focus time analytics — Understand exactly how long people are paying attention for and see when they’re dropping off or losing focus.
• People reports — Track registrations, attendance rates, conversions, and other webinar KPIs
• Wide-ranging integrations — Connect tools like Hubspot or another CRM to build webinar analytics into your workflow
• User-friendly solution — Simple, no-download tool that’s easy to use 
• Intuitive interface — Easy for both hosts and attendees to navigate
• 24/7 customer support — Speedy solutions to any issues or questions to keep everything running smoothly
• Strong security and data protection — Encrypted data communication channels, Unique Join Links, and secure storage 

Pricing

Demio offers a 14-day free trial and flexible pricing plans suitable for diverse needs.

Per-month pricing for annual plans looks like this: 

• ‍Starter: From $45/month, up to 50 attendees‍
• Growth: From $80/month per host, 150-3,000 attendees ‍
• Premium: From $196/month per host, 150-3,000 attendees and white-glove support, key integrations, and value-adds
• Unlimited: Speak with a sales rep for more information
• Custom upgrades: Up to 5000 attendees

2. EverWebinar: For the “Live” Audience Experience

EverWebinar is a fully automated platform that delivers high-quality evergreen virtual events on different devices and enables flexible scheduling for recurring webinars. It plays pre-recorded webinars on a set time frame of your choosing; just select the days, times, and frequency and watch the leads roll in. With live interaction and engagement features like chat and polls, and just-in-time events, EverWebinar lets you boost attendance and engagement without ever needing to be present. 

Note, however, that EverWebinar is only designed for automated webinars, so if you also want to host live events you’d need to sign up for a second platform.

Key features 

• Automated and scheduled webinars
• Just-in-time events  
• Interactive, simulated chat and polls 
• Customizable, scheduled notifications, reminders, and follow up emails 
• Active offer displays to get your content in front of your audience at the right time 
• Event analytics 
• Integrations with a range of other tools including your CRM to segment campaigns  
• Turn live webinars evergreen (note: to do this, you need to integrate EverWebinar with WebinarJam, which means using two separate products) 

Pricing

• Monthly $99
• Yearly $499
• Biannually $874

3. eWebinar: For an Interactive Automated Webinar Experience

eWebinar is an automated webinar platform that offers flexible scheduling and an engaging audience experience via pre-programmed interactions like polls and quizzes. It offers lots of webinar features to replicate that in-person experience, such as automated personalized messages and pre-programmed interactions. You also receive messages and alerts when an attendee has a question or comment, so you can reply privately in real time and never risk letting a warm lead go cold.

Key features 

• Branded recurring or on-demand webinars 
• Private chat, designated monitors, and auto-responses   
• 20+ preprogrammed, customizable engagement interactions
• Analytics and metrics 
• Branded landing pages and widgets
• Pre-written email notifications 
• Mobile app 
• Integrations with other tools 

Pricing per month when billed annually

• Level 1: $84 - Up to 1 active webinar, 3,000 registrants per month

• Level 2: $169 - Up to 5 active webinars, 6,000 registrants per month

• Level 3: $254 - Up to 15 active webinars, 12,000 registrants per month

4. WebinarGeek: For New Users of Webinar Platforms

WebinarGeek lets you host branded live, automated, on-demand, and hybrid webinars, so you can transform your events into evergreen content. Share content and create an interactive experience with real time interactions. After the show, you can take advantage of WebinarGeek’s detailed analytics and features to do a deep dive on your audience and their needs before segmenting them for follow up campaigns.

Key features 

• Live, automated, hybrid, and on-demand webinars 
• Themes, layouts, and virtual backgrounds 
• Branded registration pages, embeddable forms, and shareable custom links 
• Presentation and video upload 
• Automated emails and statistics 
• Assign custom roles 
• Engagement features like public and private chat, hand raises, polls, etc. 
• Native and Zapier integrations with a wide range of tools 

Pricing per month when billed annually

• Basic: $49 for up to 50 viewers
• Premium: Priced on a sliding scale between $69 (up to 125 viewers) and $199 (up to 1,000 viewers)‍
• Enterprise: From $349 for up to 5,000 viewers

Evergreen Webinar Platforms: More Bang for Your Content Buck 

Evergreen webinars maximize ROI on your content by letting you nurture and move leads through the sales funnel even when you can’t be physically present. Just take content that stays relevant for your audience over time and make it available so they can watch at a time that suits them. This lets you stay top of mind and build trust and loyalty with your audience.

To do this, however, you need to choose the right evergreen webinar platform for your needs. That means comparing them on features, pricing, customer support, and ease of use, among other factors. 

In this post, we reviewed four of the top automated webinar software tools: Demio, EverWebinar, WebinarGeek, and eWebinar. All of them are ideal for running automated and on-demand webinars, with flexible scheduling options and features that let you replicate the in-person experience. However, only Demio and WebinarGeek also offer the possibility to host live and hybrid events. So if running live events is also on your to-do list, you’ll want to consider one of the two. 

If that sounds like you, bear in mind that Demio is custom-designed with marketers in mind, with interactive tools like polls, surveys, featured actions, and handouts. Plus in-depth analytics give you a granular understanding of audience engagement. This makes it easy to create unforgettable virtual experiences that deliver and nurture your sales pipeline on autopilot. 

Frequently asked questions about evergreen webinar platforms

What Is an Evergreen Webinar? 

An evergreen webinar is content that your audience can consume at any point in time, rather than only being relevant in relation to a specific season, holiday, or event. They can also go back to it as many times as they wish. Automated webinars like this keep your audience engaged in between new live webinar sessions or other marketing actions. A good webinar strategy is to create a few pre-recorded webinars for every live one you host. This way, you have evergreen content to offer between live recordings.  

What Is an Example of an Evergreen Webinar? 

An example of an evergreen webinar might be an HR department recording a training webinar for staff on “How to onboard new team members.” As long as the onboarding process remains the same, the webinar stays relevant over time. So this evergreen topic is suitable for an on-demand webinar.

Where to Host Evergreen Webinars? 

You can host evergreen webinars on dedicated webinar platforms like Demio, EverWebinar, eWebinar, or WebinarGeek. All of these tools have the features you need to run on-demand webinars, so you can maximize ROI from your content. 

Which Platform Is Best for Webinars? 

Demio is the best platform for live and on-demand webinars. It’s an easy-to-use, data-driven, engagement webinar platform for businesses of all sizes that lets marketers create, grow, and track ROI on live, hosted, and on-demand video content. Demio makes it easy to create simple, branded registration pages with confirmation emails and calendar invites and repurpose online events.